Terminal Maps

Flight Information

Boarding Passes

The features of the app focus on what an air traveler needs most during a layover, from when the plane touches down to the moment they get to their next seat. While many travel apps expand to the entire trip including hotels and booking, Layover focuses in on just getting one part of your trip right.

The most important goal is to get the user to the gate on time with a boarding pass in hand and have a chance at a nice break in between. 

Two Tap Maximum

If you're in the airport, you're in a hurry. All features on the app are accessible in no more than two taps from the home screen.

Ahhh... that's better

It's easy to get flustered in an airport, so the design uses colors and textures hint at that beach vacation you wish you were on.

Jane, a character created as your adorable travel buddy, escorts you through the airport and the app speaks through her voice: friendly, organized and quirky. 

JANE

Casual but frequent flyer

JOHN

International business traveler

XAVIER

Content creator

Like No Other

The app store is filled with travel apps, but the market for an app designed specifically for layovers is relatively small. The closest is called Smart Layover. Smart Layover is limited by the small number of airports it covers (21) and the fact that it doesn't allow users to post the info they have for others. It's also focused on coupons and deals, and puts the users needs to the side. Layover keeps it's eye on the prize to get you to the gate on time and encourages users to add airports to reach every part of the globe.

Ewe Brew

Responsive Design

Ewe Brew is your after hours science teacher.

Through the lens of beer and brewcraft, Ewe Brew sneaks in the science that most of us forgot. The design is for a responsive site that fits to phone, tablet and desktop.

Ewe Brew was a planned community based fermentation and science center providing classes, workshops, and supplies to encourage experimentation and education.

What I did:

Design

Layout

Wireframes and Sitemap

The hierarchy of information highlights events/community first and keeps the sales section as a convenience. Ewe Brew is different from any brew supply store in that it's a place for education and classes more than a retailer. 

Mobile Layout

• Focus on location based needs and event information
• Navigation as side drawer with menu icon
• Top level search icon for finding information from events, forums or article
• Break at 400px

Tablet Layout

• Similar to desktop
• Pulls recent events into a slider at the top of the page
• Maintains hierarchy of desktop site
• Maintains footer with additional navigation
• Break at 1040px

Desktop Layout

• Full screen version of site
• Top content reoriented into columns.
• Larger images and more events 
• Additional scrolling space

What I did:

Wireframes

Layout 

Design

User Types

She Knows What She Likes

Ms. Out and About

Bedtime Browser

Lap Lounger

Logo Design:

The Tech Halo   

Shifting your eyes from the world around you to your Google Glass and back again creates a moment where the world is a hazy film strip. Combining this concept with a dark cool aesthetic creates the moody, sophisticated look of high fashion for the young elite. 

Put your ego on the line.

Shell Out or Shame helps people stay on track with their personal and collective goals through wagers and ultimatums between friends. Wagers can be donations to charities or friendly measures of hubris such as posting an embarrassing photo or story to social media.

This project focused on primary user research and competitive analysis as part of a group project through the NYU Center for Advanced Digital Applications.

Download full presentation and analysis

What I did:

User Stories

Competitive Analysis

Survey

Logo Design

How are we different?

With several similar apps and websites on the market of making wagers to attain personal goals, we took a look at the four biggest competitors to see what they are missing. 

What they missed...

• Competition with friends 

• Ease of use

• Social motivation including embarrassing pictures or stories

Survey

What motivates people to improve themselves? Is money enough? If so, how much? Is personal embarrassment too far? We wanted to know, so created an online survey to find out. 

Methodology

• Online survey using SurveyMonkey
• Promoted through Facebook and email
• Open July 18, 2014 – July 21, 2014
• 8 questions
• 73 respondents

Results

Potential users are motivated by money but would also be motivated by social embarrassment. They select the technology and apps they use mostly based on other people's reviews.