Put your ego on the line.

Shell Out or Shame helps people stay on track with their personal and collective goals through wagers and ultimatums between friends. Wagers can be donations to charities or friendly measures of hubris such as posting an embarrassing photo or story to social media.

This project focused on primary user research and competitive analysis as part of a group project through the NYU Center for Advanced Digital Applications.

Download full presentation and analysis

What I did:

User Stories

Competitive Analysis

Survey

Logo Design

How are we different?

With several similar apps and websites on the market of making wagers to attain personal goals, we took a look at the four biggest competitors to see what they are missing. 

What they missed...

• Competition with friends 

• Ease of use

• Social motivation including embarrassing pictures or stories

Survey

What motivates people to improve themselves? Is money enough? If so, how much? Is personal embarrassment too far? We wanted to know, so created an online survey to find out. 

Methodology

• Online survey using SurveyMonkey
• Promoted through Facebook and email
• Open July 18, 2014 – July 21, 2014
• 8 questions
• 73 respondents

Results

Potential users are motivated by money but would also be motivated by social embarrassment. They select the technology and apps they use mostly based on other people's reviews.