Pulse

One Site, Every Device.

Devices that Fuel Design

This responsive website design for a fictional fashion company was was created as part of the NYU UX design intensive responding to the following creative brief:

"Pulse is a high-end, minimalist fashion company integrating wearable technology. Pulse wants our customer to look sophisticated and futuristic, but still luxurious, and are looking for design decisions that reflect this marriage of technology and high fashion."

Download the full presentation PDF

Check out the responsive homepage mockup: bit.ly/1nXl4k2

What I did:

Wireframes

Layout

Design

User Types

She Knows What She Likes

Seeker

A user heading to the site to check out the latest styles is greeted with a large splash image and graphic text to create a brand experience that emphasizes style and brand loyalty. Great photos and sleek design make users think "I want to be that girl."

Ms. Out and About

IRL ShopperAs soon as she hits the site on a mobile device, the shopper can easily find the store she's looking for and get in the door. Or if she's just killing time, she'll be able to browse the latest collections and make purchases before lunch a… — **IRL Shopper**
As soon as she hits the site on a mobile device, the shopper can easily find the store she's looking for and get in the door. Or if she's just killing time, she'll be able to browse the latest collections and make purchases before lunch arrives. Mobile focuses on location based needs first, and then makes it easy to start browsing.

Bedtime Browser

Relaxed BrowserReclining in the evening, our user taps through to the site and is encouraged to sign in. Wanting to have the full experience, she logs into her account and  can makes one tap purchases on a whim. — **Relaxed Browser**
Reclining in the evening, our user taps through to the site and is encouraged to sign in. Wanting to have the full experience, she logs into her account and can makes one tap purchases on a whim.

Lap Lounger

Everyday UserThe laptop version of the site scales everything down  and creates faster access to hot new looks without losing the full screen experience. — **Everyday User**
The laptop version of the site scales everything down and creates faster access to hot new looks without losing the full screen experience.

Logo Design:

The Tech Halo

Shifting your eyes from the world around you to your Google Glass and back again creates a moment where the world is a hazy film strip. Combining this concept with a dark cool aesthetic creates the moody, sophisticated look of high fashion for the young elite.