Google One

Backup and Restore

Punchcut Solution Lead
Team: 5 Designers, Project Manager

Google needed a backup service to rival iCloud that made it easy to move to a new phone without any data loss. The goal was to create a vision for a unified backup and restore experience across Android mobile devices.

The Opportunity

Create a unified backup and restore service that makes changing devices effortless.

Key Questions

Is this it’s own product?

How do users find it?

Is it a brand of Google, Android or Google One?

What’s the difference between backup, cloud and sync?

Product Ecosystem

Lifecycle

The lifecycle of the backup experience can be broken into two phases: restore + setup, and sync + backup.

Phase 2 of the lifecycle is passive and at it’s best it is nearly invisible.

Personas and Journeys

Manage: Google One App

Detailed Management

Jessica received several videos from her friends and received a notification that she could back up her messages. She went to the Google One App to turn on message backup.

Manage: Web portal

Device Management

Alex’s daughter lost her phone so he goes to check that all his family’s devices are properly backed-up.

Reassurance: Quick Settings

Status and Active Backup

Jessica is able to maintain peace of mind by easily tracking and backing up her data from the quick settings.

Restore

Setup Wizard: Optimized Restore

Alex gets a new phone. He first makes sure his old phone is backed up, then restores his new phone through the setup wizard.