Design Process
It’s all about people.
Step 1: Research
Research makes the difference between intuition and a thoughtful, proven design. Defining the right method of research for each project is key to solving the specific questions.
Contextual Inquiry | Preference Testing | Quantitative Analysis | Comparative and Competitive Audits
Step 2: Define
Creating the right foundation for design takes into account the synthesis of the research to create a clear north star for the product. These are the guiding documents that takes you back out of the weeds and give answers to the tough questions when you’re in the details.
Personas | User Journeys | Experience Models | Concepting | Vision | Experience Attributes
Step 3: Design
Putting pen to paper takes into account the critical user journey’s and begins to parse out the key content, flows and details of an experience.
Information Architecture | Content Strategy | Spatial Models | Flow Maps | Wireframes | Experience Boards | Visual Design
Step 4: Build
A great design is meaningless unless it can be clearly communicated to the developers and product specialists that will be making it real.
Prototyping | Documentation | Design Systems | Developer Support | Usability Testing