Google One
Peace of Mind for all Your Data
Punchcut Solution Lead
Team: 5 Designers, Project Manager
Google aimed to develop a backup service that could compete with iCloud, simplifying the process of switching to a new phone and managing multiple devices within a family. The objective was to create a cohesive backup and restore experience across mobile devices, integrating various services from Google, Android, and Google One.
Phase 1: Discover
Product Ecosystem
Defining the product ecosystem was essential for understanding the various services and types of data available to Google One users. This process involved cataloging each service offered, such as cloud storage, family sharing, and support features, and mapping out where each piece of data was stored and accessed.
Phase 2: Define
The Backup Journey
Defining the phases of the backup experience for users helped us understand what contributes to a smooth process. By clearly outlining these steps and their connections, we were able to identify gaps in service, streamline the user experience, and ensure that users could easily navigate their available resources.
Setup: Setup Wizard
Peace of Mind from the First Use
A first-time Android user powers up her new phone and discovers Google One's secure backup features.
Manage: Google One App
Users are in Control with Detailed Management
A notification appears, informing her that she can back up all her messages to her Google account. She easily turns it on or off in the Google One app to get peace of mind that her data is secure and she is in control.
Manage: Web portal
Taking Care of Family with Device Dashboard
A family manager sees that his daughter has lost her phone. He goes to the family device manager to see where it was last located. He also glances to see that all his family’s devices are properly backed up and there is enough storage for everyone.
Reassurance: Quick Settings
Peace of Mind with Active Backup
An Android user gets extra peace of mind knowing all her photos and data are backed up. After being in airplane mode on a trip, she taps backup from the quick settings menu to make sure everything is safely in the cloud.
Restore: Setup Wizard
Seamless Device Swap
A family manager gets a new phone and gives his old one to his daughter. He first ensures that his old phone is backed up, then restores his new phone using the setup wizard.
Outcomes
The Google One backup vision was presented to executives and kicked off a year-long project to build and implement the features that are available for all Google One users on Android and iPhone. The features became a selling point for the next generation of Pixel devices.
Additional Artifacts